📊 Global EV Sales Report 2024

Hey, Jaan here.

Information wants to be free.

This has become kind of my mantra while working on the EV Universe.

And since nearly nobody is gathering all the EV sales info at this scale and sharing it with all EV geeks and companies for free out there, I have found it’s up to me to do it every year.

This year, I’ve managed to track down 10,793,366 battery-electric vehicle sales across 58 markets in the year 2024. This means I’ve tracked down 99.7% of all EV sales that occurred* in 2024 for you!

* based on the total number of 10,826,929 EV sales for the year that our friend José Pontes from Cleantechnica shared with us. He is the best in this business.

Not too shabby for one random Estonian guy behind a computer?

Now, come and dig in with me — it’ll be fun, I promise.

RESOURCES

Insights per country and graphs are all in this article below.

If you want to get the graphs in high quality, I put them up in this Google Drive folder.
If you want to share these graphs on socials, I’ve included links of my posts under each graph. Do tag me and this article please.

If you want to dig deeper into all of the numbers I’ve gathered, see my Google Spreadsheet. All the sources I used are linked to in Column U.

Now, before we start, note that EV in our case means a fully battery-electric (BEV) 4-wheeled light-duty vehicle:

Ready?

Global 2024 EV sales numbers you need to know:

10,826,929 battery-electric vehicles were sold in the world in the year 2024.

5.0% is how much EV sales grew globally year-over-year in 2024, compared to 2023.

37 markets saw EV sales grow compared to 2023, yet
21 markets saw a decline in EV sales.

14.5% is the market share these 10.83M EVs took in total light-duty vehicles sold in the world — this is a 3% EV market share increase worldwide compared to the 11.45% in 2023. In other words,

Every 7th (well really every 6.89th) vehicle sold in the world is now fully electric.

Historical EV sales growth globally: 2010 to 2024

You can notice that although the growth rate varies, EV sales have done nothing but records every single year since 2010. Just 14 years ago, there were 7,200 EVs sold globally for the whole year, but now the same amount of EVs are sold every six hours!

EV Sales in China, Europe, USA, and the Rest of the World in 2024

Okay, let’s start breaking the data down.
The 10.83M EVs were divided into the larger markets like this:

Of all EVs sold globally,

58.6% were sold in China, where every 4th car sold was an EV.
18.4% were sold in Europe, where every 7th (6.5th) car sold was an EV.
12% were sold in the US, where every 12th (12.3th) car sold was an EV.
11% were sold in the Rest of World, where every 17th car sold was an EV.

As we have assumed before, the Rest-of-World countries continue to outpace the more mature markets in EV sales growth, jumping from 821,817 EV sales last year to 1,192,416 sales this year (+45.1% YoY) — and the EVs now make up ~5.9% market share.

The reasons are both the RoW countries’ own evolving landscape, the increasing export of Chinese EVs to those countries (Note that I don’t count exported EVs under the Chinese numbers), and from now on, another catalyst will be the protectionist measures of EU and US. A perfect storm? I think so.

As we know, the EV future is already here. It is just unevenly distributed and varies also through time per each market.

So let’s look at the:

Ten largest EV markets in the world in 2024

First up, the largest auto market in the world that just so happens to also be going full EV:

🇨🇳 China: 6,340,000 BEVs sold in 2024, +1.3% Year-over-Year (YoY) growth, 24.84% EV mix.

The momentum in China keeps going, and from July, the so-called New Energy Vehicles (NEV = BEV + PHEV) grabbed a 51.1% market share. The EV growth, however, has slowed for now as this could be stated as a year for plug-in hybrids and extender range vehicles, and you can compare the growth for BEVs in 2023 which was 35.7%.

The best-selling EVs in China in 2024 show us a familiar face up top, and in comparison with 2023 it’s just BYD switching places… among its own models (link):

1. Tesla Model Y 480,309

2. BYD Seagull (/Dolphin Mini) 453,593

3. BYD Yuan Plus 275,223

Note that I don’t include BYD’s plug-in hybrids anywhere in this report.
Also, here’s a quick side-quest:

Best-selling EV models in 2024 globally, in the US, Europe, and China:

Tesla Model Y took the win in each region for the second year in a row — while we’re at it, Model Y also beat also all other fuel type models globally and became #1 for the second year in a row — and Tesla Model 3 followed it in EU and US for EVs. Just like last year. If Elon’s words are anything to go by, in Tesla’s Q1 all-hands meeting he said that the MY is on track to become the best-selling model of all fuel types in the world again in 2025.

Anyway, back to the large EV sales regions:

🇪🇺 Europe: 1,993,102 EVs sold in 2024, -1.3% YoY growth, 15.37% EV market share.

Yes indeed, we saw Europe have an actual decrease in EVs sold compared to 2023, and also decreasing in the EV mix by 0.34%. We saw all the doom and gloom in the beginning of the year, after 2023 saw 28.2% growth.

There is one main culprit behind this though — the largest car market of Europe called Germany. More on that below, but first, let’s look at

Europe’s best-selling EVs in 2024 — once again dominated by Tesla:

1. Tesla Model Y: 211,397

2. Tesla Model 3: 113,783

3. Škoda Enyaq: 78,882

Tesla MY and M3 are still on the same places as in 2023, but the third place was switched out from VW ID.4’s competitor from the same Group, the Enyaq. The ID.4 itself now rests in 6th place among BEVs.

🇺🇸 United States: 1,301,411 EVs sold in 2024, +7.3% YoY growth, 8.14% EV market share.

As we somewhat expected, the US slowed down in 2024 after quite the rush of growing 62.1% in 2023. The EV market share grew slightly, 7.8%→8.15%.

California, the largest EV state, still leads with 378,910 units, but dominating slightly less than before, with 29% of all US EV sales, compared to 2023’s 31%. The rest of the US outpaced California which grew 1.1% and EVs gained 0.65% in market share to now 21.6%.

Still, every 5th car (well, 4.7th) sold being fully electric? Impressive. For the US as a whole, every 12th (12.3th) car sold was fully electric in 2024.

In the US the best-selling EVs in 2024 were:

1. Tesla Model Y: 372,613 (-6.6%)

2. Tesla Model 3: 230,015 (-17.4%)

3. Ford Mustang Mach-E 51,745 (+26.9%)
   (last year, Chevy Bolt took the #3 spot, now it’s 34th!)

Alright, let’s look at the next region in EV sales.
Back to Europe, which has a new EV King 👑 :

🇬🇧 United Kingdom: 381,970 EVs sold in 2024, +21.4% YoY growth, 19.56% EV market share.

UK is a fun market to watch — they are growing ‘reasonably well’ at the 20% range as they did last year, and the EV market share grew from 16.47%→19.56%!

Significant news: the UK became the largest EV market in Europe in 2024,
besting Germany with 382k EVs sold against Germany’s 380.6k! 👑

🇩🇪 Germany: 380,609 EVs sold in 2024, -27.4% YoY, 13.5% EV mix.

As expected, we saw a sharp drop from 2023’s +11.4% growth, and the EV mix fell almost 5%, 18.4%→13.5%. The largest factor for the drop was the sudden cut of subsidies in the middle of December 2023.

Since Germany is such a high-volume market, I just had to figure out how all of Europe fared in 2024 if we exclude it. Turns out, the rest of Europe carried the overall numbers quite a lot:

European EV sales with Germany: 1,993,102 EVs, -1.3% growth year-over-year,
15.37% market share.
European EV sales without Germany: 1,612,493 EVs, +7.85% growth and 15.89% market share.

By the way — Germany is luckily picking up steam again in 2025: February saw 35,949 new registrations (+30.8% year-over-year), and that’s even with a significant player called Model Y mostly missing from the numbers due to the production line retooling (significant model refresh).

Same goes for all of Europe (EU+EFTA+UK), for which February 2025 is up 26.1% year-over-year. Sounds like we’ve got a great year ahead of us!

Next in size comes…

🇫🇷 France: 290,614 EVs sold in 2024, -2.6% YoY growth, 16.91% EV market share.

Slight decrease in sales, but the overall vehicle market dropped a lot more (-3%), leading to an actual 0.11% increase in EV market share.

🇨🇦 Canada: 202,103 EVs sold in 2024, +40.7% YoY growth, 10.9% EV market share.

Another great year for Canada, growing almost as much as they did the year before (41.5%), and this year EVs gained a significant 2.53% extra in EV market share.

We’ll see what 2025 brings for Canada, as the iZEV program just ran out of their funds for this phase and there were several other changes in provincial rebates. The tariff fight with the US (and some institutions singling out Tesla as non-compliant for any incentives) will certainly have some implications as well.

🇰🇷 South Korea: 143,088 EVs sold, -8.7% YoY growth, 8.80% EV market share.

Rather stagnant or slowly dropping, overall similar to 2023’s 9% market share (sales only grew 0.9% last year)

🇳🇱 Netherlands: 132,166 EVs sold in 2024, +16.0% YoY growth, 34.67% EV market share.

Not as a high growth year as the 55.6% in 2023, but a very, very solid result — the EV market share went 30.8%→34.7%!

🇧🇪 Belgium: 127,703 EVs sold in 2024, +36.9% YoY growth, 28.49% EV market share.

Wow, Belgium just keeps going! After growing a massive 148.0% in 2023 I guess we should consider 37% growth like a breather, but the EV market share jump is very significant here: 22%→28.5%!

The incentives help the market, too — the Belgian government offers significant tax deductions for company cars, which make up a large portion of the market, and EVs benefit from lower taxable benefits-in-kind rates. Some provinces subsidize both EV purchase and home charging installation.

🇳🇴 Norway: 114,396 EVs sold in 2024, +9.4% YoY growth, 88.89% EV mix. Near-total adoption continues.

In 2023, Norway was the only country we recorded a decrease of EV sales in. It definitely made some of it up here, and the EV market share jumped 82.4%→89%.

Okay, we’re done with the 12 regions over 100k in size, now let’s look at the best performing in growth:

Top countries in EV growth in 2024 countries that more than doubled their BEV sales in 2024

Here it is, the “rest of the world”, outpacing Europe, US and China as we expected. Now, some of these markets just start with a low base which makes it easier to reach high YoY’s, but you still got to love that momentum.

There were 9 countries that doubled their EV sales in 2024 (compare it to 16 countries in 2023).

🇧🇷 Brazil: 61,615 EVs sold in 2024, +219.1% YoY growth, 2.48% EV market share.

This was a second year of high growth for Brazil, (+136.8% in 2023), and they’ve got plenty of room to go — EV market share jumped from 0.88% to 2.48%.

BYD remains the sure leader, kickstarting Brazil’s rEVolution. Although the government has incentivized EV production in the coutry, it also increased tariffs on EVs with Chinese components to 18% in 2024 (from 10%), set to rise to 35% by 2026, which may temper future growth in case the domestic manufacturing would stall for any reason.

🇺🇾 Uruguay: 5,730 EVs sold in 2024, +218.5% YoY growth, 9.10% EV market share.

Although it’s a smaller market, Uruguay made a huge leap last year going from 1,799 EV sales in 2023 to 5,730 in 2024, and 3%→9.1% in EV market share! The government has promoted EV adoption through tax exemptions and reduced import duties, making (importing) EVs more affordable.

🇨🇱 Chile: 4,507 EVs sold in 2024, +218.1% YoY growth, 1.67% EV market share. Strong increase; EV market share up from 0.52%.

Similarly to Uruguay, a huge jump in an early market, but also in a bit of a larger market so the EV market share went 0.51%→1.67%, basically tripling all the same. Here, BYD presence and Tesla introduction in the country are the ones leading to these jumps — and I don’t see their growth stopping any time soon.

🇸🇬 Singapore: 14,448 EVs sold in 2024, +164.3% YoY growth, 33.58% EV market share.

Massive jump — from just 5,467 in 2023 → 14,448 EVs in 2024 and the EV market share jumped 18.1%→33.6% in just one year! Singapore operates a little differently to the other car markets, as there are certain amount of licences allowed to enter the market per year (you know, they are a bit space constrained there). The government’s EV Early Adoption Incentive, extended through 2024, offers rebates of up to 45% on registration fees. The city-state has also invested heavily in charging infrastructure, with over 3,600 public chargers by 2024.

🇮🇩 Indonesia: 42,078 EVs sold in 2024, +146.6% YoY growth, 6.25% EV market share.

Indonesia was on our table for doubling last year as well (+121.8%), and now had another record year in 2024 as the EV market share tripled from 2.2% to 6.25%! One of the ways government helped push that is waiving import taxes on EVs until 2025.

🇨🇴 Colombia: 9,165 EVs sold in 2024, +146.5% YoY growth, 4.50% EV market share.

Great to see Colombia beating its previous ~45% growth with a strong year this year. It also made the EVs snap up 4.5% of the market instead of the 2% previously. Rising fossil fuel costs push more people towards EVs as well. Shoutout to Juan Mojica for the numbers from this country.

🇲🇦 Morocco: 1,125 EVs sold in 2024, +143.0% YoY growth, 0.60% EV market share.

This is an EV market in a very early stage — large growth but small market share. Excited to see how it plays out, hopefully they can sustain this for a while.

🇲🇽 Mexico: 24,289 EVs sold in 2024, +106.2% YoY growth, 1.62% EV market share.

Mexico has now doubled for at least two years in a row (168% in 2023), and EVs went 0.90%→1.62% in market share.

[UPDATE] 🇵🇾 Paraguay: 502 EVs sold in 2024, +118.3% YoY growth, 2.4% market share.

The country went from 230 EVs to 502 and EV market share grew 1.3%→2.4%.
We just got the data via Juan Mojica (thanks!).

And that’s it for our growers. Now, here’s another - perhaps the best - view to map out the winning countries — look at the top by EV market share.

Top countries in EV adoption in 2024 — the countries with over 20% EV market share:

I’m happy to report that this list has increased by SIX more markets, as we had 10 of the markets over 20% EV sales for the full 2023.

In other words, these 16 markets had more than every 5th car sold fully electric!

From this list, we’ve already talked about Norway (1st in the world), Netherlands (6th), Singapore (7th), Belgium (9th), China (13th), and California (15th). Let’s see who else are absolutely winning in EV adoption:

🇭🇰 Hong Kong is the second in the world in EV adoption: 33,249 EVs sold in 2024, +7.0% YoY growth, 71.18% EV market share. With a slight growth in an already Norway-like market, the EV market share gained another 0.8% in 2024. I just started tracking this country so I don’t have 2023’s growth to compare with — will do a historical chart for the country soon.

🇩🇰 Denmark (3rd spot): 89,199 EVs sold in 2024, +42.2% YoY growth, 51.53% EV market share. EV market share rose from 35.62% in 2023.

Denmark performed exactly as we guessed last year, setting itself up for a leap over 50% like Iceland did the year before. And it did so indeed, growing another 42.2% in 2024 (and 103.6% in 2023). Just look at this EV market share change over the past three years:

20% (2022) → 36.3% (2023) → 51.5% (2024).

Denmark plans to ban ICE car sales by 2030… and we’d say they are well underway in achieving that.

🇲🇹 Malta (4th): 2,886 EVs sold in 2024, +90.5% YoY growth, 37.66% EV market share. What in the… this little island country went from already significant 20.3%→37.7% market share in just one year!

🇸🇪 Sweden (5th): 94,333 EVs sold in 2024, -15.9% YoY growth, 34.99% EV market share.

Now, we asked last year if Sweden could also do such a leap as it went 33%→38.7% in market share in 2023… but this one wasn’t ready. Instead, there was a drop in EV sales and -3.7% in EV market share. Sweden doesn’t have too much stopping it so we expect it to catch up with its neighbors soon.

🇫🇮 Finland (8th): 21,868 EVs sold in 2024, -26.0% YoY growth, 29.53% EV market share.

Finland followed a similar path in 2024, with the market declining after a blockbuster 2023 where it doubled its EV sales and went 17.8% → 33.75% in EV market share. Now back to a stable 29.5% base, will we see Finland and Sweden start growing again in 2025? I peeked at the Jan+Feb numbers and EV sales are up +9.8% and +23.8% YoY respectively.

🇲🇴 Macau (10th in the world): 2,020 EVs sold in 2024, +50.4% YoY growth, 27.48% EV market share. EV market share up from 19.23% in 2023. This a special administrative region of China — which happens to be the most densely populated region in the world btw — is going fully electric, with EV market share growing 24.4%→27.5%. Don’t ask me how I ended up searching for these numbers in Macao gov statistics service (DSEC), can’t even remember which rabbit hole led me there.

🇱🇺 Luxembourg (11th): 12,778 EVs sold in 2024, +15.8% YoY growth, 27.39% EV market share. High adoption continues, as its EV market share has gone from 15.2% (2022) → 22.5% (2023) → 27.4% (2024)

🇮🇸 Iceland (12th): 2,661 EVs sold in 2024, -69.7% YoY growth, 26.00% EV market share.

This has been the largest downturn in EV adoption for any country — Iceland was #2 in EV adoption in 2023 having gone from 33% to 50% in EV market share… all to drop back to 26% in 2024. ICEland is, of course, a smaller and more isolated car market, so naturally the changes are more dramatic. But still - wow.

The reason for Iceland’s EV sales crash? One of them might be the per-kilometer charge imposed on EVs at the turn of the year. The charge is set at 4 cents per kilometer and is paid monthly, similar to utility bills. The Icelandic government also revoked the VAT exemption for EVs at the start of 2024.

Will we see the country climb back on top this year? We might indeed, considering the Jan+Feb numbers already show a +78.2% YoY growth!

🇮🇱 Israel (14th): 67,171 EVs sold in 2024, +39.3% YoY growth, 24.72% EV market share.

Israel has shown strong growth for several years now and 2024 is no different. Slightly less growth than in 2023 (+72.4%), but see this — the EV market share went from 17.9%→24.7% in just one year!

“EVs don’t work in cold!”

Notice anything about the top countries?

The “inflection point” in EV adoption — another 12 countries have crossed the 10% adoption mark

Adding the countries with between 10% and 20% EV market share range, we had a total of 28 countries or regions that had over 10% of their sales fully electric in H1 2024. That’s 4 more as for the full year of 2023 — which also tells us that all in all, things aren’t going that bad for EV adoption.

At a minimum, every 10th car sold in these countries was all electric in 2024!

From the 10-20%, we’ve already covered UK, France, Europe as a whole, Germany and Canada — now let’s look at the others who made it to the list:

🇵🇹 Portugal: 41,757 EVs sold in 2024, +14.7% YoY growth, 19.91% EV market share. Steady growth continues.

After doubling sales in 2023, Portugal had a reasonable growth and the EV market share went 18.2% → 19.9%. In a long-term view, I recently learned that Portugal is about to relax its regulation around charging infrastructure, and CPOs like Tesla have already cheered online - in this case Tesla launching up to 100 Supercharging stalls already by the summer peaks. (link).

🇨🇭 Switzerland: 46,141 EVs sold in 2024, -12.5% YoY growth, 19.26% EV market share. After 31.3% growth in 2023, the drop has now caused the market share to drop from 20.9%→19.23%.

🇦🇹 Austria: 44,622 EVs sold in 2024, -6.3% YoY growth, 17.58% EV market share. Very similar to Switzerland, recorded 39.39% growth in 2023 but now slightly dropped, market share went 19.9% → 17.6%.

🇺🇦 Ukraine: 50,458 EVs sold in 2024, +37.0% YoY growth, 20.0% EV market share.

Despite the war in the country, the fleet keeps growing through imported EVs. Their official Telegram channel from where I dig up the info only shows us all registered EVs including used ones, so this is the only country where I left in used (imported) EVs.

🇨🇷 Costa Rica: 11,373 EVs sold in 2024, +80.2% YoY growth, 15.40% EV market share. EV market share up from 8.70% in 2023.

The Costa Rican EV market is going at an incredible pace — it grew 204% in 2023 and 80% now, leading the market share to go from 11.6% → 15.4% in 2024. Here’s a little snapshot of which automakers are making this rEVolution happen, the top three: BYD sold 3,056 EVs, Geely 1,944, and Chery 742.

The government there offers tax exemptions on EV imports and reduced registration fees compared to ICE cars.

What’s cool about Costa Rica is that over 98% of its electricity comes from hydro, wind, and solar — so EVs fit right in.

🇮🇪 Ireland: 17,459 EVs sold in 2024, -23.6% YoY growth, 14.41% EV market share.

Quite a significant decline for Ireland after growing 45.4% in 2024. The EV market share dropped from 18.67% to 14.4%.

🇹🇭 Thailand: 70,137 EVs sold in 2024, -10.4% YoY growth, 12.25% EV market share.

Thailand would look like a declining EV market here… if you don’t have the context. You see, Thailand was the #2 in EV growth globally in 2023, growing 705%! Repeating that seems pretty impossible so a slight YoY decrease is almost expected (unless you’re like Turkey below), but notably the EV market share remained pretty much the same (12.33% in 2023)!

🦃 Turkey: 99,489 EVs sold in 2024, +54.2% YoY growth, 10.15% EV market share.

Now, Turkey was the #1 in EV sales growth globally in 2023, growing 734.3% from 2022. The fact they were able to do another 54% on top of that is wild. The main reason for the explosive growth is the local EV maker Togg starting sales of its EVs in March 2023, and Tesla launching in May 2023. Now, imagine what happens when BYD gets its promised factory going in the country… But for now, just see the scale:

The EV sales in Turkey went from just 7,733 (2022) → 64,515 (2023) → 99,489 (2024)!

The big picture across markets in 2024

In our previous report, for full 2023, we had only one country that didn’t increase its EV sales over the year before — and that was Norway.

This year, as you can see, the picture is significantly more… colorful.

Since most of the media paints a very one-sided picture, you know which way, here’s the truth across all the 58 markets I’ve studied (which is 99.7% of all EV sales):

• 37 markets saw EV sales increase in 2024

• 21 markets saw EV sales decrease in 2024

Some other interesting finds

🇮🇳 India: 99,055 BEVs sold, +20.8% YoY growth, 1.99% EV mix.

India aaalmost made it to our 100k+ list this year. The growth in the 4th-largest car market has been solid, while EV sales doubled in 2023 (114.3%), this year brought another 21% on top of that. The market share went from 1.74%→ 1.99%.

And yes, we are talking of just 4-wheelers here. Meanwhile, its 3-wheeler segment is already at 57% EV market share! Shoutout to our friends at Tesla Club of India for getting us the government registration data.

The EV market is a bit special in India due to its limitations set by government. This is why the local giant Tata Motors still counted 62.1% of the whole EV sales and MG took up another 21.7%, leaving other automakers just a piece of the <20% share. However, this is about to change, as although there’s no official word yet (and I don’t mean Elon here who has promised ‘next year’ for years), Tesla has finally been doing several moves that hint at an imminent launch in the country (homologation for M3 & MY, showroom locations, PM Modi meetings, hiring events etc).

🇯🇵 Japan: 59,736 EVs sold in 2024, -32.5% YoY growth, 1.35% EV market share.

After growing a significant 50.5% in 2023, Japan experienced a strong -32.5% drop in EV sales and the market share went from 2.20% → 1.35%. Interestingly enough, BYD sold 2,223 EVs there in 2024, up 54% from the year before, while Toyota sold 2,038 EVs, down 30%. Witnessing a country so low in EV adoption for some very clear reasons… almost pains me. It will get going at one point though, and when it does…

🇲🇾 Malaysia: 21,789 EVs sold in 2024, +63.8% YoY growth, 2.54% EV market share.

Malaysia had quite the spurt in 2024 going from 13.3k → 21.8k EV sales and raising the market share from 1.6%→2.55%. Malaysia’s EV sales growth is driven by government policies under the National Automotive Policy, which offers tax exemptions and incentives for EV manufacturing and adoption.

Shoutout to our friend John Baker who found me the Malaysian government databases to search these numbers from.

🇹🇼 Taiwan: 38,000 EVs sold in 2024, +53.3% YoY growth, 8.30% EV market share.

It’s a new country for us to report on so I don’t have much yet for context, but that growth rate & market share are notable!

🇭🇺 Hungary: 8,565 EVs sold in 2024, +47.7% YoY growth, 7.04% EV market share.

Hungary is speeding up — from 23.1% growth in 2023 to 47.7% this year, and the EV share has jumped 5.4%→ 7%! I’m wondering if the EV manufacturing boom in the country is slowly starting to influence the EV uptake too…

🇨🇿 Czechia: 10,920 EVs sold in 2024, +63.5% YoY growth, 4.72% EV market share.

Growing significantly for the second year in a row! After the 70% growth in 2023, it has now jumped from 3.0%→4.7% in EV market share.

🇨🇾 Cyprus: 1,193 EVs sold in 2024, +51.4% YoY growth, 7.92% EV market share.

Cyprus keeps going strong as well - after more than doubling in 2023 (115.9%), it gained another 51.5% this year and EV market share moved 5.35%→7.9%.

🇿🇦 South Africa: 1,257 EVs sold in 2024, +35.0% YoY growth, 0.24% EV market share.

Growth has slowed somewhat (85.5% in 2023), and the EV market share also down 0.27%→0.24%. What will it take for South Africa to get going on EVs? Seems like the EV charging infrastructure is gaining strongly, perhaps this will be one of the unlocks.

🇬🇷 Greece: 8,707 EVs sold in 2024, +36.5% YoY growth, 6.35% EV market share. Steady upward trend.

Greece, after a huge 2023 (+125.6%), kept growing this year and moving the EV market share from 4.7%→6.35%.

🇪🇸 Spain: 57,374 EVs sold in 2024, +11.2% YoY growth, 5.64% EV market share.

A rather important, 5th-largest auto market in Europe, grew a little this year after a 69.1% sprint in 2023, going from 5.44%→5.64% in EV market share.

🇭🇷 Croatia: 1,793 EVs sold in 2024, +9.5% YoY growth, 2.76% EV market share.

Croatia keeps it steady at a smaller scale, and despite growing nearly 10% YoY, the EV market share slightly declined 2.84%→2.76%

🇮🇹 Italy: 65,620 EVs sold in 2024, -1.0% YoY growth, 4.21% EV market share. Nearly flat performance.

4th-largest auto market in Europe stagnated this year, after growing by 35% in 2023. The market share stayed roughly the same compared to 4.23% the year before.

🇵🇱 Poland: 16,564 EVs sold in 2024, -3.0% YoY growth, 3.00% EV market share.

Poland also took a break after growing 51.3% in 2023, and the EV market share even declined from 3.59% to 3%.

🇸🇰 Slovakia: 2,227 EVs sold in 2024, -5.1% YoY growth, 2.38% EV market share.

Same goes for Slovakia, after growing 68.8% in 2023. EV Market share dropped 2.67% → 2.38%.

🇧🇬 Bulgaria: 1,665 EVs sold in 2024, -8.3% YoY growth, 3.88% EV market share. Slight drop in volume.

Bulgaria had a huge year in 2023 (+119.3%) and now slipped a bit back, and the EV market share lost a whole %: 4.81%→3.88%.

🇪🇪 Estonia: 1,320 EVs sold in 2024, -8.7% YoY growth, 5.20% EV market share.

Same goes for Estonia, with 110.3% growth in 2023 but decreasing this year, and the EV market share dropped from 6.33% → 5.20%. As this is a market I know a bit more deeply (native Estonian here, hence my strange name as well), there were several influences on the EV market — from the car tax introduced for the first time in 01.2025 to the €4k used EV incentive that had its first phase for the past three months, all influencing the deals. Used EVs are very much a thing here considering our low purchasing power. It is also going in the same steps as its two Baltic neighbors:

🇱🇻 Latvia: 1,270 EVs sold in 2024, -28.9% YoY growth, 7.33% EV market share. EV market share fell from 10.34% in 2023.

After decent growth in 2023 (53.3%), EV sales dropped a significant 28.9% in 2024 and the EV market share decreased from 9.4% → 7.3%. Latvia is still ahead of both of its neighbors in market share. Some subsidy changes in 2025 should perhaps kickstart the market a little, but here used EVs also play more of a role than new ones.

🇱🇹 Lithuania: 1,779 EVs sold in 2024, -15.5% YoY growth, 5.91% EV market share.

Lithuania follows almost identically — 52.6% growth in 2023 and then a drop in 2024, the EV market share went from 7.6% → 5.9%.

🇸🇮 Slovenia: 3,148 EVs sold in 2024, -27.3% YoY growth, 5.94% EV market share. Decline in volume recorded.

After almost doubling EV sales in 2023 (88.8%), a significant downturn followed, which made the EV market share drop from 8.85%→5.94%

🇷🇴 Romania: 9,795 EVs sold in 2024, -32.2% YoY growth, 6.48% EV market share.

Romania also dropped significantly this year, after growing 32% in 2023 — the EV market share decrease is one of the largest: 10.1%→6.48%. Here, in addition to other factors, incentives again played a role — The Rabla Plus program, which offered subsidies for EV purchases, saw its budget cut in 2024.

🇳🇿 New Zealand: 6,364 EVs sold in 2024, -69.8% YoY growth, 5.00% EV market share.

Winner, in the steepest EV decrease category this year, is New Zealand. We already saw the sharp drop right at the beginning of the year, after growing 29.8% in 2024. The EV market share difference is wild: 14.50% (2023) → 5.00% (2024).

This kind of drop can usually only be due to one thing — (dis)incentives. The government scrapped the Clean Car Discount policy, and introduced the Road User Charges scheme for EVs in the turn of the year, where EV owners pay nearly twice as much in road tax over a non-plug-in hybrid and 23% more than a gas car.

Here’s a look from our friend James that runs the evdb.nz database:

This is it. All 58 markets I found info for this year, covered. I hope this report was skimmable yet deep enough for you to get you interested in what’s really going on in the EV world.

Special thanks to José Pontes for the global number, and Tesla Club India, Juan Mojica from CleanTehnica and John Baker for their input in this work.

This report went out to 13,500+ of our EV Universe readers and the same or more through various social channels.

Finally — thank you all for helping me share this information with the world.

PS: I’m launching a brand new EV platform within a few weeks now to level up all that we do here — stay tuned! ✌️ 

— Jaan